eco label for short term rental

Eco-Label for short-term rental: 5 reasons for getting started

In the rapidly evolving sector of short-term rentals, focusing on sustainability is not just a trend, but a strategic necessity for owners and managers. Obtaining an eco-label represents a proactive approach, demonstrating a commitment to environmentally friendly practices while meeting the growing expectations of clients.

Here are five reasons why you should seriously consider obtaining an eco-label for short-term rental, considering partners such as Sustonica to facilitate this process.

1. Stand out in the market

According to a study by Booking.com, more than three-quarters (77%) of French travelers claim they want to travel more sustainably. To this end, displaying an eco-label on your short-term rental can significantly increase its visibility and appeal. This certification does not only mean that you adhere to sustainable practices; it also shows that you are in tune with the values and preferences of your clients, distinguishing you from the competition.

eco-label for short term rental bookin.com

2. Improve profitability through savings

Sustainable practices are not only beneficial for the environment, they can also significantly increase the profitability of your short-term rental. By integrating simple and effective solutions, you can make substantial savings on your operational costs.

Here are some concrete examples:

Water: leak detection system

Installing a leak detection system can play a crucial role in reducing your water consumption. By quickly identifying leaks, this system can save an average household approximately 37,854 liters of water per year. This not only reduces your water bill but also contributes to the conservation of water resources.

Water: low-flow shower heads

Installing a low-flow shower head, an easy valve to install, can save thousands of liters of water per year, with annual water savings of around 6,935 liters per person.

Numerous brands offer their own water-saving solutions and technologies for showerheads. The French company Hydrao stands out from the crowd by offering a fun, colour-changing shower head that makes users aware of their consumption in real time.

For example, it could be displayed in the bathroom, inviting travellers to take part in the game by indicating in the caption how much water each colour consumes.

Energy: smart occupancy sensors

Presence sensors, often used in short-term rentals to avoid abnormal occupancy of the property, can also be used to identify the presence or absence of occupants in the property. Combined with other intelligent solutions (thermostats, connected radiators and air conditioners), you can lower the temperature or even turn off the heating or air conditioning, and save money in the process.

Waste: biodegradable / green cleaning products

Using biodegradable or green cleaning products can reduce the environmental impact of your property. These products are not only better for the planet but are also often healthier for your clients.

Waste: refillable shampoo dispensers or bioplastic toiletries

Opting for refillable shampoo dispensers or bioplastic toiletries can reduce your waste. This not only reduces the amount of plastic waste generated but also strengthens the ecological image of your property.

3. Facilitate Compliance with Regulations

With the intensification of environmental regulations, having an eco-label for short-term rental can simplify compliance with local and international standards. This ensures not only that your property complies with current laws, thereby avoiding potential sanctions, but it also positions you as a leader in an increasingly regulated and environmentally conscious market.

eco-label for short term rental
Sustonica commitment charter and explanation to guests of the eco-label criterias

It’s also an excellent way for you to speak out locally or nationally and stand out as a committed company.

4. Improve the Customer Experience

Offering a stay in a property equipped with an eco-label for short-term rental provides much more than just accommodation; it creates a guilt-free, enriching experience in harmony with your guests’ sustainability values and respect for the environment. Today’s travelers are increasingly aware of their ecological footprint and often seek accommodations that support their principles. By eliminating negative aspects such as the lack of recycling options, the presence of single-use plastics, or outdated, energy-consuming appliances, you not only prevent guilt among your guests but also significantly improve their experience, avoiding negative reviews and valuing their choice of a responsible stay.

eco-label and impact on your guest experience

We’ve talked about “travelling” customers, but we know that a professional rental manager has two customers: travellers and owners. Implementing this approach can enable you to raise your profile locally and stand out from your competitors in an original way, by transmitting real values. Setting up and communicating about obtaining an ecolabel for short-term rentals is a very good way of satisfying your owners.

5. Eco-label for short-term rental and community well-being

Embracing an eco-label for short-term rental signifies a commitment not just to environmental sustainability but also to social responsibility within the tourism sector. It’s about safeguarding the local environment of your property and extending your stewardship to the broader community and cultural landscape. As owners and managers, you have the unique opportunity to promote sustainable tourism that respects and uplifts local communities. Here’s how:

Support local businesses and artisans: 

Partner with local stores, craftsmen, and artists. By offering local products in your rentals, or by organizing events that showcase local talent, you create a unique, authentic experience for your guests while contributing to the local economy.

Respect for the local community:

Investing in noise monitoring devices is a proactive step in maintaining tranquility within the local community. It demonstrates your commitment to respecting the neighborhood’s peace and addressing the needs and concerns of the community. By regulating noise levels, you encourage harmonious coexistence, while ensuring that your travelers can enjoy their stay without disrupting local residents. This approach strengthens mutual respect between your travelers and the community, enriching the experience for everyone.

Promote local experiences:

Encourage your guests to explore beyond the usual tourist spots. Provide information about local attractions, hidden gems, and sustainable tourism activities that help spread the benefits of tourism more evenly and reduce the environmental and social impact of overcrowding in popular spots.

Educate and engage guests:

Inform your guests about the local culture, environment, and sustainability practices. Encourage them to participate in these practices during their stay. This not only enhances their experience but also fosters a sense of responsibility and connection with the place they are visiting.

eco-label and community well being

In summary, obtaining an eco-label for short-term rental offers much more than just certification. It’s a move that reflects a commitment to sustainability, enhances the attractiveness of your offering, optimizes your operations, ensures regulatory compliance, enriches the customer experience, and contributes to the long-term well-being of the environment and the tourism sector.

With this in mind, partners like Sustonica can play a crucial role in guiding you through the eco-label obtaining process and helping you maximize the benefits of these sustainable initiatives.

If you decide to go down this road, we’ll be delighted to support you with our technology, enabling you to use many of the solutions and sensors mentioned in this article, thanks to our API integrations (via Seam subscription) with companies such as Minut, Igloohome, Nuki, Google Nest, Tado, ecobee and others.