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RentalReady

owners relationship

Strengthen your owners relationship by showcasing your professionalism.

As a short and mid-term rental property manager, it is essential to recognise that the individuals who seek your services want to deal with a true professional who has all the tools to make their properties as attractive and profitable as possible. It is crucial to demonstrate to them that you have developed an efficient business process. Much like a mechanic performing a vehicle inspection, you need to be precise and, most importantly, clear with them about your checklist and the work procedure you have implemented. Your owners relationship depends on this transparency and on how you can involve them in your operations. After summarising the method to employ to prove your professionalism, we will see how RentalReady’s comprehensive owner dashboard can give them access to all essential information regarding your management of their properties, as well as the opportunity to take an active role.

Clarify your work process: The best way to demonstrate your professionalism

Remind property owners of the procedures to implement 

Managing a property management business requires strict organisation and well-defined work procedures. Beyond promising a successful experience for guests, it is, in our current context, a way to guarantee property owners that they have made the right choice by entrusting you with their properties. Let’s review the key steps you need to implement and clearly communicate to your clients.

Welcoming guests

What particularly interests a property owner is that:

  • Their property is always perfectly ready to accommodate guests. Developing a calendar that includes all information about each stay and is accessible to your team (hosts, cleaning staff, etc.) facilitates this.
  • An efficient check-in and check-out process is established: advance instructions (directions, entry conditions), welcome booklet.

Booking management 

It is about guaranteeing owners that you have found a way to closely monitor all bookings concerning their properties. This includes:

  • Synchronising requests that may come from multiple channels (Airbnb, Booking.com, and others), which prevents double bookings.
  • Managing cancellations and modifications.
  • Centralising all information related to these reservations (dates, booking amounts, communication with guests).

Cleaning

Traveler satisfaction depends on providing a consistently spotless and welcoming property. Therefore, it is essential to establish a strict cleaning protocol:

  • Spotless cleaning between each stay.
  • Regular inspections.
  • Repair and maintenance of all equipment.
  • Consistent provision (and replenishment) of consumables and essentials: soap, toilet paper, towels, sheets, etc.
  • Inspection and potential refurbishment after periods of vacancy.

Communication with guests

Owners need to be confident that you will support guests throughout their stay by providing timely and accurate information. This ensures guests feel well taken care of, which is conducive to receiving positive reviews and promoting the property. In addition to providing an easy way to contact you (phone number, email address), the messaging procedure could include:

  • A thank you note attached to the booking confirmation.
  • A message just before arrival expressing your eagerness to welcome them and providing practical information about the journey, entry into the property, etc.
  • A welcome message on the day of arrival to ensure the check-in goes smoothly and to confirm they can rely on your prompt responses to any questions.
  • A follow-up message thanking them for their stay, hoping it was enjoyable (this is a way to get initial feedback and respond immediately to any concerns).
  • Sending a satisfaction survey a few days after their departure.

Onboarding new properties

We have deliberately chosen to end with this step because it marks the beginning of your owners relationship. If you can, through your organisation and method of onboarding a new property, convey that you know exactly what you are doing, they will feel reassured about the future of your collaboration. Do not hesitate to involve them in developing your strategy by giving them access to as much information as possible and providing an easy way for them to contribute (we will discuss how below).

Automation

Whether managing properties, guests or operations, various tools exist to automate the previously mentioned procedures, thereby making you appear even more professional in the eyes of property owners. With a suitable PMS, you can generally:

  • Manage your reservations and pricing.
  • Edit and view all your calendars.
  • Handle all property data.
  • Manage payments and security deposits.
  • Centralise all communications with guests.

Many PMS solutions on the market come with a channel manager, offering the ability to:

  • Centralise your bookings.
  • Keep your calendar up to date.
  • Optimise your prices.
  • Analyse your performance.
  • Benefit from 24/7 customer support.

Additionally, you can equip yourself with various other software tools that manage:

  • Documentation and task sharing internally for your teams.
  • Creation of digital contracts with owners and their electronic signatures.
  • Creation of a form that owners can fill out online for future collaboration.

With all these tools, automating your property management business is increasingly accessible. And if there was an all-in-one solution that included all these features and more, wouldn’t that be amazing?

Improve your owners relationship by actively involving them in these procedures

What’s RentalReady’s Owner portal & dashboard?

Thanks to our latest updates, at RentalReady, property owners using your short-term rental management services are excellently guided through the registration process on their dedicated platform, allowing them to start using it and take full advantage of all the features available.

From this platform for owners, they can easily:

  • Open/close their dates and manage their calendar.
  • Access all their financial data.
  • Access performance analyses of their properties.
  • Receive notifications on a mobile app about relevant events regarding their properties, such as new bookings, payments, or cancellations.

According to our internal NPS data (a barometer that measures customer loyalty and satisfaction), more than 75% of RentalReady owner dashboard users mention it as one of their top three reasons for recommending a property manager to their acquaintances.

This innovative feature keeps your property owners constantly informed about everything concerning their real estate, automatically and without them needing to ask. It is primarily designed to make communication between property owners and you as effective and smooth as possible, ensuring completely transparent management on your part.

You can fully customise this dashboard to reflect your image, defining the information that property owners can access, such as:

  • Guest bookings.
  • Reviews of their properties, allowing them to gauge the quality of your concierge service.
  • All financial data related to your collaboration, including the ability to download any statements and invoices and to check the rental prices applied to their properties.

Calendar management is also part of the features available to property owners through their portal. Besides having an overview, they are authorised to adjust the availability of their properties to schedule personal stays (for family, friends, or themselves). Additionally, they have the right to modify the set rates.

The Owner Portal & Dashboard also includes communication tools that facilitate smooth interactions between them and various team members or guests.

Our RentalReady solution features a personalised recommendation engine that analyses property performance indicators, guest reviews and market trends to continuously suggest improvements for each property. This further enhances your owners relationship – property owners will even have the opportunity to integrate property-related information online through a very convenient form.

Self onboarding: Making your property owners autonomous

self onboarding rentalready
Self onboarding for property owners

Are you taking on a new property for management? With Self-onboarding, you can allow and request the property owner to provide all the necessary information for their listing and management through our RentalReady PMS. This form will enable them to directly enter all required details and complete their profile independently.

To facilitate this, you, as the manager and a RentalReady user, need to create the “owner onboarding form.” You can then “start the quick creation” of their profile by filling in certain information:

  • Owner type (individual, commercial entity, or choose not to specify).
  • Property manager account they are associated with.
  • Their first and last name.
  • Their email address and phone number.
  • The default language used in their owner dashboard.
  • Their complete address.

Once all this information is entered, their profile will be created and they will receive an email with access to their portal and to their onboarding form. Once they have completed it, you will be able to access, validate and verify/modify certain information if necessary..

A final word on our all-in-one solution, RentalReady

Since the beginning, we have strived to position ourselves as a leading software provider in the PMS/Channel Manager market for short-term rentals, offering an all-in-one approach. We developed this solution specifically for the needs of GuestReady (our parent company), which manages nearly 3,000 properties worldwide. Our tool is therefore designed for international use and for large companies with advanced needs. An ultra-complete list of features is available to you for comprehensive management of your activity:

  • A powerful channel manager that integrates seamlessly with all booking platforms, offering extensive synchronisation options.
  • A revenue management and dynamic pricing solution.
  • Numerous automation tools that facilitate the management of your tasks as a short and mid-term rental manager.
  • A unified messaging system to approve requests, filter messages or use pre-recorded responses.
  • The option to hand over all guest communication to us (24/7).
  • Additional commercial/sales opportunities offered via a form.
  • A direct booking solution linked to your own website (including a secure payment portal).
  • Automated payment and billing processes (collection on Booking.com, property owners payments, creation of payment links, secure deposits).
  • Task management (automatic assignment to team members, customisable checklists, operations dashboard, incident resolution tool, smartphone app).
  • The use of artificial intelligence to further enhance your experience with us (integration of ChatGPT).

In short, this is a true comprehensive solution that optimises all aspects of short and mid-term rental property management that you may encounter daily, including the owners relationship.

Bárbara Santos

PMS Marketing & Sales Operations Associate

Bárbara Santos is Marketing and Sales Operations Associate at RentalReady, with a background in marketing and tourism. She combines an understanding of how hospitality businesses operate with a sharp eye for how they communicate and grow. Based in Portugal, she writes about property management, the short-term rental industry, and the strategies that help property management companies build stronger relationships with their audience.